At Hello!Lucky, we relish goods that are simple, beautiful, intricate, and unique. Letterpress combines these elements with a luxurious, tactile charm. Each printed piece stimulates the senses with its crisp impression of the plate into soft, velvety paper, and its vivid, saturated colors. Sending a letterpress card is one of life's little luxuries.

Letterpress is an artisanal printing technique that dates back centuries. Until the digital age, most books, newspapers, posters, and stationery were printed using an ingenious method of moveable type created by Johannes Guttenberg in the 1400s. Individual letters forged out of lead were carefully hand set, inked and impressed into sheets of paper, creating one of the earliest forms of reproduction. Rediscovered and preserved by modern-day artists, including Hello!Lucky, letterpress is an enduring link to one of our most influential traditions.

Letterpress is a craft that takes years to perfect. Each Hello!Lucky wedding invitation, birth announcement or holiday card begins with a unique, creative inspiration. The design is then rendered, refined and made into plates, one for each color, in which the design is cast into relief. Next our printers, skilled artists ink their presses and print each color separately, fitting the layers together. The presses make a satisfying whoosh each time they imprint plate into paper. The printed piece is then trimmed, scored and folded. Each piece is unique, a true reflection of you and of the artists who helped create it.

Every letterpress card created by a Hello!Lucky is a work of art, the culmination of hours of finely honed craft and creativity. We travel the world for ideas and inspiration that to translate to paper, and relish creating custom designs based on our clients' inspiration. The result is an exquisite memento that we hope will help set the tone for your happiest occasions.